Odoo ERP Implementation for Sasmar Pharma Ltd.

Client Overview

Organization
Sasmar Pharma Ltd.
Industry
Pharmaceuticals – Family Planning & Women’s Health
Core Focus
Fertility and personal care solutions; best known for Conceive Plus, a patented fertility lubricant used worldwide, including by the UN.

Challenges Faced:

Despite their global footprint and product innovation, Sasmar faced significant challenges in aligning their operations with a unified ERP system. The key issues included:

  • Disparate Systems Across Countries: Their teams in various regions (Belgium, USA, UK, France, Singapore, Australia) were working with isolated tools, creating inefficiencies and data silos.

  • Complex Manufacturing and Job Work Flow: Sasmar’s production ecosystem involved external vendors for both semi-finished and finished goods, which lacked proper integration into their internal systems.

  • Multi-Company Setup Management: Handling cross-border transactions, inter-company transfers, and local compliance posed major difficulties.

  • Manual Approvals and Paper-Based Processes: This affected turnaround times and lacked audit trails.

  • Limited Visibility into Inventory, Sales, and Purchases: Due to non-integrated systems, real-time tracking and forecasting were nearly impossible.

  • HR and Payroll Fragmentation: Managing global HR operations and employee records was inefficient and not scalable.

  • Outdated ERP Versions: Sasmar had legacy instances of Odoo (from version 8) which were not fully optimized for modern workflows and integrations.

Requirements:

To resolve these challenges, Sasmar required:

  • A robust, scalable ERP system capable of supporting 100+ users.

  • A multi-company and multi-currency environment with centralized control and local flexibility.

  • Integration of manufacturing and job work processes with traceability.

  • End-to-end automation of Sales, Purchase, Inventory, Invoicing, Approvals, Accounting, HRMS, and Website management.

  • Digital signature workflows, cloud-based documentation, and internal approval matrixes.

  • Advanced reporting and dashboards for real-time decision-making.

Browseinfo’s Solution:

Browseinfo, a leading Odoo Gold Partner, partnered with Sasmar to deliver a full-fledged Odoo implementation covering the entire business operation.

Key Highlights of the Implementation:

  • Successfully migrated Sasmar’s ERP from Odoo V8 to V16, aligning with their evolving operational needs.

  • Implemented a multi-company, multi-country setup with inter-company processes, localized taxation, and currency configurations.

  • Integrated Website and eCommerce modules for global consumer and distributor engagement.

  • Customized the Manufacturing module to include external vendor job works, with complete tracking of semi-finished and finished goods.

  • Enabled full automation across Sales, Purchase, Inventory, Invoicing, and Accounting to streamline workflows.

  • Deployed HRMS modules covering payroll, employee onboarding, leave, appraisal, and attendance tracking across countries.

  • Introduced approval workflows with digital signing capabilities using the Sign module.

  • Built custom dashboards for C-level reporting and department-wise operational insights.

  • Provided ongoing support and training to ensure smooth adoption across departments and geographies.

Return on Investment (ROI):

  • Operational Efficiency Improved by 60% through workflow automation and data centralization.

  • Inventory Costs Reduced by 25% due to better demand planning and real-time stock tracking.

  • Time to Market Decreased by 40% owing to seamless vendor coordination and production scheduling.

  • HR Processes Became 100% Paperless, enhancing compliance and reducing administrative overhead.

  • Unified Reporting empowered the leadership team with data-driven decision-making across global operations.

Client Testimonial:

“We cannot express our gratitude enough to the Browseinfo Team for their exceptional Odoo implementation services, guiding us seamlessly through versions 8 to 16 with our complex multiple company setup at Sasmar Healthcare.
Their profound understanding of our unique requirements allowed them to tailor Odoo to our needs flawlessly. The team's expertise and unwavering support have been critical to our digital transformation journey.”
Sasmar Healthcare | Belgium, USA, UK, France, Singapore, Australia


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