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eCommerce ERP Integration

Odoo Salla Connector for eCommerce Product & Order Synchronization

Synchronize products, customers, orders, categories, brands, inventory, and eCommerce workflows between Salla and Odoo ERP with automated real-time integration.

Product Synchronization
Sales Order Import
Customer & Inventory Sync
The Problem

When eCommerce Operations Become Difficult to Manage

Managing products, customers, inventory, categories, and online orders manually between Salla and Odoo creates operational inefficiencies, duplicate records, synchronization delays, and inaccurate order processing.

Product Synchronization

Managing products, categories, and brands manually creates duplicate records and inconsistent data.

Product Management Risk

Order Processing

Manual order synchronization slows down invoicing, fulfillment, and delivery operations.

Sales Workflow Risk

Customer Data

Customer information spread across systems reduces visibility and increases data management complexity.

Data Management Risk

Inventory Synchronization

Manual stock updates create inventory mismatches and inaccurate product availability across platforms.

Inventory Risk
The Solution

Smart Salla eCommerce Management with Odoo

Manage Salla eCommerce operations from a single platform. Track products, customers, orders, categories, brands, inventory, and synchronization workflows in real time between Salla and Odoo ERP.

Browseinfo helps eCommerce businesses streamline online store workflows, automate product and order synchronization, improve inventory visibility, and make faster data-driven decisions using Odoo ERP and Salla integration.

  • Centralized product, customer & order management
  • Real-time product, category & inventory synchronization
  • Automated order import & export workflows
  • Integrated customer, brand & order status management
  • Automated synchronization logs & dashboard visibility
  • Manage multiple eCommerce operations from one connected ERP platform
Store Management

100%

Centralized eCommerce Operations

Accessibility

24/7

Real-Time Store Connectivity

Sync Accuracy

95%

Accurate Product & Order Sync

Operations

Multi

Product, Brand & Inventory Support

Module Overview

Complete Salla Connector Modules

Our Salla eCommerce integration includes everything businesses need to synchronize products, customers, categories, brands, orders, inventory, and online store operations between Salla and Odoo ERP.

Module Description Business Benefit
Salla Connection
Client ID, Secret Key & API Authentication Secure store integration
Import Records
Products, Customers, Orders, Brands & Categories Import Reduced manual data entry
Export Records
Export Products, Customers & Orders to Salla Faster store synchronization
Customer Synchronization
Customer Details & Customer Groups Management Centralized customer database
Product & Inventory Sync
Products, Variants, Stock & Brand Synchronization Accurate inventory visibility
Dashboard & Logs
Import/Export Logs, Notifications & Dashboard Reports Better operational visibility
Case Study

From Manual eCommerce Operations to Connected Salla Store Management

A growing online business struggled with disconnected product records, manual order imports, inventory synchronization issues, and customer management challenges. After implementing Odoo Salla Connector with Browseinfo, the organization achieved centralized eCommerce operations, faster order processing, and improved synchronization across products, customers, inventory, and sales workflows.

     View More Case Studies          
Before

Disconnected eCommerce Operations

  • • Product and inventory records stored across multiple systems
  • • Manual order imports slowed fulfillment workflows
  • • Inventory mismatches created inaccurate stock visibility
  • • Customer data synchronization required manual effort
  • • Poor coordination between online store and ERP operations
After

Smart Connected Salla Store Management

  • Centralized products, customers, and order synchronization
  • Automated order imports and sales workflow management
  • Accurate real-time inventory and stock synchronization
  • Faster customer management and eCommerce operations
  • Better coordination between Salla and Odoo ERP workflows

100%

Centralized eCommerce Operations

95%

Accurate Product & Inventory Sync

24/7

Real-Time Store Connectivity

Why Browseinfo

Why Choose Browseinfo for Odoo Salla Connector

We help eCommerce businesses, online retailers, and marketplace sellers streamline product synchronization, automate order workflows, improve inventory visibility, and deliver connected eCommerce experiences with Odoo ERP.

eCommerce Expertise

Deep understanding of online store workflows, product synchronization, order management, and eCommerce marketplace operations.

Odoo Specialists

Certified Odoo experts delivering scalable, upgrade-safe, and fully integrated Salla ERP solutions.

Custom Workflows

Tailored workflows for products, categories, inventory, customers, orders, and synchronization management.

Global Support

Dedicated implementation, training, and ongoing support services for eCommerce businesses worldwide.

Ecosystem

Fully Integrated with Odoo ERP System

Connect your Salla store with the entire Odoo ecosystem for a complete eCommerce, inventory, sales, and business management solution.

Industry Use Cases

Businesses Using Odoo Salla Connector

Odoo Salla Connector helps eCommerce businesses, online retailers, wholesalers, and marketplace sellers streamline product synchronization, automate sales workflows, improve inventory visibility, and manage online store operations from one connected ERP platform.

Online Retail Stores

Manage products, categories, inventory, orders, and customer operations efficiently across Salla and Odoo ERP.

Inventory-Based Businesses

Maintain accurate stock synchronization, inventory visibility, and product management workflows with automated ERP integration.

Order Fulfillment Businesses

Streamline order processing, invoicing, shipping, and fulfillment workflows from one centralized ERP system.

Multi-Channel Sellers

Synchronize online store operations, customer records, products, and sales workflows across multiple eCommerce channels.

Growing eCommerce Brands

Scale online sales operations, automate product synchronization, and improve business visibility with connected ERP workflows.

Marketplace Businesses

Manage marketplace products, customers, orders, and inventory updates efficiently from one connected eCommerce ERP platform.

SMART SALLA CONNECTOR FEATURES

Odoo Salla Connector Features

Manage products, customers, categories, inventory, orders, and synchronization workflows from one centralized Salla and Odoo integration platform.

Automated Data Sync

Seamlessly synchronize products, customers, inventory, and orders between Salla and Odoo automatically.

Customer Synchronization

Automatically import and manage customer records from your Salla online store directly inside Odoo ERP.

Product & Inventory Sync

Import and export products, variants, brands, prices, and stock levels efficiently between systems.

Sales Order Management

Import online sales orders from Salla into Odoo to streamline fulfillment, invoicing, and shipping workflows.

Brand & Category Management

Synchronize product categories, brands, and collections between Salla and Odoo seamlessly.

Scheduled Synchronization

Configure automated synchronization jobs for products, customers, inventory, and order updates in real time.

Dashboard & Logs

Monitor import/export activities, synchronization logs, notifications, and store performance from one dashboard.

Unified Business Visibility

Gain centralized visibility into online sales, inventory, products, and customer operations from one connected ERP platform.

Salla Connector Model


Access the Salla Connector directly from the Odoo dashboard to manage Salla integration settings and synchronize eCommerce data between Salla and Odoo ERP. The connector provides a centralized interface for managing products, customers, orders, inventory, categories, brands, and other synchronization workflows.

Salla Connector Model

Salla Partner App


After creating the application in the Salla Partner Portal, copy the generated Client ID, Client Secret, and Redirect URL. These credentials are required to configure the Salla connection with Odoo and complete the authentication process.

Salla Partner App

Salla Instance Configuration


Navigate to Configuration and click New to create a Salla instance in Odoo. This configuration allows you to set up and manage the connection between Salla and Odoo, enabling the connector to handle data synchronization and integration workflows.

Salla Instance Configuration

Click On Connect to Salla


Click Connect to Salla to authorize the configured Salla instance. You will be redirected to the Salla login page, where you can log in to your Salla account and complete the connection process.

Click On Connect to Salla

Salla Account Authentication


Enter your Salla account credentials on the Salla login page to authenticate your account. After successful login, authorize the store integration to allow the connector to establish the connection between Salla and Odoo.

Salla Account Authentication

Grant Access to Salla App


After logging in, review the requested permissions for the Salla Odoo integration. Click “Granting the permit” to authorize the requested access and complete the Salla app authorization process.

Grant Access to Salla App


Salla Connection Successfully Authorized


After granting access, you will be redirected back to the Salla Instance in Odoo. The system will automatically display the generated Access Token, Refresh Token, and Token Expiry Date, confirming that the Salla account has been successfully authorized and connected.

Salla instance in Odoo.


Refresh Salla Token After Expiry


When the Salla access token expires, click the “Refresh Token” button to generate a new access token. This keeps the Salla store connection active and allows synchronization between Salla and Odoo to continue without interruption.

Refresh Salla Token After Expiry


Activate Salla Instance


Users must enable the Active toggle on the Salla instance before performing import or export operations. This ensures the instance is active and helps prevent validation errors during synchronization.

Active toggle before performing import/export actions


Import Records Page


Users can access the Import Records page from the Salla instance to import data from Salla into Odoo. From this page, users can select the required record type and initiate the corresponding import operation.Import Records Page

Import Products from Salla


Users can click the Import Products option to fetch and synchronize products from their Salla store into Odoo. This creates the corresponding product records in Odoo for further management and synchronization.

Import Products from Salla

Imported Products Log History


After a successful product import, the system displays a success message with the import timestamp and the number of products and variants imported. This provides a record of the completed product synchronization from Salla to Odoo.

Imported Products Log History



Imported Products Log Details


Users can view detailed import logs for each synchronized product, including the Salla Product ID and its verification status. This helps users verify individual product records after importing them into Odoo.

created product with their variant



Salla Product Variant Details


Users can view the created product variants in Odoo along with their corresponding Salla Variant ID and Salla Template ID. These identifiers help maintain the connection between Odoo product variants and their records in Salla.

Salla variant id and Salla template id in product.

Import Customers from Salla


Users can click the Import Customers option to fetch and synchronize customer records from their Salla store into Odoo. The imported customers are created in Odoo and can be used for managing related eCommerce orders and customer information.

Import Customers from Salla

Imported Customers Log History


After a successful customer import, the system displays a success message with the import timestamp and the number of customers imported. This provides a clear record of the completed customer synchronization from Salla to Odoo.

Imported Customers Log History


Imported Customers Log Details


Users can view a detailed import log for each synchronized customer, including the Salla Customer ID and verification status. This helps verify individual customer records imported from Salla into Odoo.

Salla Customer ID and verification status.

Import Orders from Salla


Users can click the Import Orders option to fetch and synchronize orders from their connected Salla store into Odoo. The system imports the order details and creates corresponding records in Odoo, making them available for further processing and management.

Import Orders from Salla

Imported Orders Log History


After a successful order import, the system displays a success message with the import timestamp and the number of orders imported. This provides a clear record of the completed order synchronization from Salla to Odoo.

Imported Orders Log History


Imported Orders Log Details


Users can view a detailed import log for each synchronized order, including the Salla Order ID and verification status. This allows users to verify individual order records imported from Salla into Odoo.

Salla order ID and verification status.


Imported Order Status Log History


After successfully importing order statuses from Salla, the system records the synchronization in the Import Log History. The log displays the operation type, success status, import timestamp, and the number of order statuses imported, providing a clear record of the completed synchronization.

Imported Order Status Log History


Imported Order Status Log Details


Users can view a detailed log of each imported order status, including the Order Status ID, Status Name, and Technical Name. This provides a clear record of the order statuses synchronized from Salla and helps verify the imported status information in Odoo.

imported order status with order status ID.


Import Product Categories from Salla


Users can click the Import Categories option to fetch and synchronize all product categories from their connected Salla store into Odoo. The imported categories are created in Odoo and can then be used to organize and manage synchronized products.

Import Product Categories from Salla


Imported Order Status Log Details


Users can view a detailed log of each imported order status, including the Order Status ID, Status Name, and Technical Name. This provides a clear overview of the order statuses synchronized from Salla and helps users verify the imported status records in Odoo.

imported order status with order status ID.

Imported Product Categories Log History


After successfully importing product categories from Salla, the system displays a success message in the Import Log History with the import timestamp and the number of product categories imported. This provides a clear record of the completed category synchronization from Salla to Odoo.

Imported Product Categories Log History


Imported Product Categories Log Details


Users can view a detailed import log for each synchronized product category, including the Product Category, Salla Category ID, and verification status. This allows users to verify each category imported from Salla and confirm that the corresponding records were successfully synchronized with Odoo.

Salla category ID and verification status.


Import Brands from Salla


Click Import Brands to fetch and synchronize all brands from your Salla store into Odoo. The imported brands can then be managed and used within Odoo for product and eCommerce operations.

Import Brands from Salla


Imported Brand Log History


After a successful brand import, the system displays a success message along with the import timestamp and the number of brands imported. This provides a clear history of completed brand synchronization from Salla to Odoo.

Imported Brand Log History


Imported Brand Details Log


The detailed import log view displays each imported brand record along with its Brand Name, Salla Brand ID, and verification status. Users can verify whether each imported brand is successfully matched with the corresponding Salla record through the Check Salla status indicator.

imported brands with Salla brand ID and verification status.

Import Customer Groups from Salla


Users can click the Import Customer Groups option to fetch and synchronize all customer groups from their Salla store into Odoo. The imported customer groups are created in Odoo and can be used for managing customer segmentation and related eCommerce workflows.

Import Customer Groups from Salla


Imported Customer Groups Log History


After a successful customer group import, the system displays a success message with the import timestamp and the number of customer groups imported. This provides a clear record of completed customer group synchronization from Salla to Odoo.

Imported Customer Groups Log History


The detailed import log view displays each imported customer group along with its Group Name, Salla Group ID, and verification status. Users can verify whether each customer group is successfully synchronized with the corresponding Salla record through the Check Salla status indicator.imported customer group with Salla group ID and verification status.

Export Records Page


The Export Records page allows users to synchronize data from Odoo to their Salla store. Users can select different export options to transfer products, customers, orders, order statuses, categories, brands, and customer groups from Odoo to Salla.

Export Records Page


Export Products to Salla




Users can click the Export Products option to export product data from Odoo to their Salla store. The system synchronizes product information and creates or updates the corresponding products in Salla for seamless eCommerce management.

Export Products to Salla


Exported Products Log History




After a successful product export, the system displays a success message along with the export timestamp and the number of products exported. This provides a clear record of completed product synchronization from Odoo to Salla.

Exported Products Log History


Exported Product Details Log




The detailed export log view displays each exported product record along with its Product Name, Internal Reference, Sales Price, Salla Product ID, and verification status. Users can verify whether each product is successfully synchronized with the corresponding Salla record through the Check Salla status indicator.

exported product with Salla product ID and verification status.


Exported Product Visible in Salla Store




After successfully exporting products from Odoo to Salla, the synchronized products become available in the Salla store product management page. Users can view the exported product details, including product name, SKU, price, discount price, and other product information, directly within Salla.

Exported Product See In Salla Store.

Export Customers to Salla




Users can click the Export Customers option to export customer data from Odoo to their Salla store. The system synchronizes customer information and creates or updates the corresponding customer records in Salla for seamless eCommerce customer management.

Export Customers to Salla


Required Countries For Export Customers




When exporting customers from Odoo to Salla, the system validates whether customer addresses contain supported countries required by Salla. If any customer has an unsupported or missing country, the export process is failed for those records.

The system displays a failure message with the export timestamp and the reason for the failed customer export, helping users identify and update customer country information before retrying the synchronization.

Required Countries For Export Customers


Export Customer Failure Details Log




The detailed export log view displays each customer record that was skipped during the export process along with the reason for failure. It provides information such as the customer name and the validation issue, for example unsupported or missing country details.

This helps users identify customers with incomplete or unsupported information, update the required details in Odoo, and retry the export process successfully.

customers for not exporting Reasons shows


Export Customer Mobile Validation




If the customer has a valid country but an invalid mobile number format, the Odoo Salla Connector shows a failed export status in the log history with the timestamp and error details received from Salla.

log history fail message.


Detailed Salla Export Log




Users can open the Salla Export Log Record to view detailed export results, including the affected customer, export status, and the error message returned by Salla. This helps identify and troubleshoot individual customer export failures.

not exporting Reasons shows.

Exported Customers Log History




Users can view the customer export log history with the operation status, timestamp, and export details. After a successful export, the log displays a success status, along with the number of customers exported and their details.

Exported Customers Log History


Exported Customer Details




Users can open the Export Salla Log Record to view detailed information for each exported customer, including the Salla Customer ID and verification status. The log also displays the export message and customer details for reference.

exported customer with Salla customer ID and verification status.


Exported Customers in Salla




Users can verify the exported Odoo customers in the Salla store under Customers, where the synchronized customer records are available with their respective details.

Exported customers see in Salla store.


Export Orders to Salla




Users can click 'Export Orders' to export orders from Odoo to the Salla Store, allowing order data to be synchronized with Salla.

Export Orders to Salla


Failed Order Export Log




If the order data contains invalid or incomplete information, the order export may fail. The Export Log History records the failed export with a detailed error message, helping users identify the validation issue and correct the order data before retrying the export.

export orders not proper data


Exported Orders Log History




Displays a success message with the export timestamp and number of orders successfully exported in the Export Log History, allowing users to verify that the orders were successfully synchronized with Salla.

Exported Orders Log History


Exported Order Details




Detailed log view displays each exported order with its Salla Order ID and verification status, along with the export timestamp and success message, allowing users to verify the order synchronization.

exported order with Salla order ID and verification status


Exported Orders in Salla




Exported orders from Odoo are available in the Salla Store, where users can view the order status, customer details, order items, quantities, pricing, and total order amount.

Exported orders see in Salla store.


Export Order Status to Salla




Click Export Order Status to export all order statuses from Odoo to the Salla Store, keeping order status information synchronized between both platforms.

Export Order Status to Salla

Exported Order Status Log History




Displays a success message with the export timestamp and number of order statuses successfully exported in the Export Log History, allowing users to verify that the order statuses were synchronized with Salla.

Exported Order Status Log History


Exported Order Status Details




Detailed log view displays each exported order status with its Salla Status ID, status name, and technical name, allowing users to verify the order status synchronization with Salla.

exported order status with Salla status ID.


Exported Order Statuses in Salla




Exported order statuses are available in the Salla Store, where users can view the synchronized statuses such as In Review and On Going and manage them according to their order workflow.

Exported orders status see In Salla store.

Exported Brands Log History




Displays a success message with the export timestamp and number of brands successfully exported in the Export Log History, allowing users to verify that the brands were successfully synchronized with Salla.

Exported Brands Log History


Exported Brand Details




Detailed log view displays each exported brand with its Salla Brand ID and verification status, allowing users to verify that the brands were successfully synchronized with Salla.

exported brands with Salla brand ID and verification status.


Exported Brands in Salla




Exported brands are available in the Salla Store, where users can view the synchronized brand details, including the brand name, logo, banner, and description.

Exported brands see in Salla store.

Export Customer Groups to Salla




Click Export Customer Groups to export all customer groups from Odoo to the Salla Store, keeping customer group information synchronized between both platforms.

Export Customer Groups to Salla


Exported Customer Groups Log History




Displays a success message with the export timestamp and number of customer groups successfully exported in the Export Log History, allowing users to verify that the customer groups were successfully synchronized with Salla.

Exported Customer Groups Log History


Exported Customer Groups Details




The detailed log view displays each exported customer group along with its Salla Group ID and verification status, allowing users to verify the synchronization of customer groups with Salla.

each exported customer group with Salla group ID and verification status.


Exported Customer Groups in Salla




Exported customer groups are available in the Salla store, allowing users to view and manage the synchronized groups alongside their existing customer groups.
Exported customer groups see in Salla store.


Salla Instance Kanban View

Salla instance kanban view.


Validation for Instance Activation




When a user tries to activate a Salla instance without the required Access Token and Refresh Token, a validation error is displayed, prompting the user to configure the required authentication tokens before activating the instance.

validations error.

Salla Dashboard View




The Salla Dashboard provides an overview of synchronized data, including imported and exported records. Users can monitor products, customers, orders, categories, brands, customer groups, and order statuses, along with their synchronization log history and success or failure status.

Salla Dashboard View


Imported Records in Salla Dashboard




The Salla Dashboard displays imported records in the Synchronization Log History. Users can select the Import filter to view imported data, including the operation type, record type, date and time, synchronization status, and detailed log information.

mported records with log history.


Exported Records in Salla Dashboard




The Salla Dashboard displays exported records in the Synchronization Log History. Users can select the Export filter to view exported data along with the operation type, record type, date and time, synchronization status, and detailed log information.
shows the exported records with log history


View Synchronization Log Details




In the Synchronization Log History, users can click the View button for a particular record to open and review its detailed synchronization history, including the operation details, record type, status, and related synchronization information.

log history


Detailed Log History




The detailed log history is displayed in a wizard, where users can review the complete synchronization details of the selected record, including its operation, status, timestamp, related records, and Salla IDs.

log history in wizard


Product Card Details




Users can click on the Product card from the Salla Dashboard to open a wizard displaying the related imported or exported product records and their synchronization details.

wizard of imported or exported records.


Customer Card Details




Users can click on the Customer card from the Salla Dashboard to open a wizard displaying the related imported or exported customer records along with their synchronization details.

customer card


Order Card Details




Users can click on the Order card from the Salla Dashboard to open a wizard displaying the related imported or exported order records along with their synchronization details.

orders card


Product Categories Card Details




Users can click the Product Categories card from the Salla Dashboard to open a wizard displaying the related imported or exported product category records along with their synchronization details.

product categories card


Brand Card Details




Users can click the Brands card from the Salla Dashboard to open a wizard displaying the related imported or exported brand records along with their synchronization details.

brands card


Customer Group Card Details




Users can click the Customer Groups card from the Salla Dashboard to open a wizard displaying the related imported or exported customer group records along with their synchronization details.

customer group card


Order Status Card Details




Users can click the Order Status card from the Salla Dashboard to open a wizard displaying the related imported or exported order status records along with their synchronization details.

order status card

Get Started

Transform eCommerce Operations with Odoo Salla Connector

Synchronize products, customers, inventory, categories, and sales orders automatically between Salla and Odoo ERP to streamline eCommerce workflows, improve operational efficiency, and manage online business operations from one connected platform.

FAQ

Frequently Asked Questions

Odoo Salla Connector helps businesses synchronize products, customers, categories, inventory, and sales orders between Salla and Odoo ERP from one centralized eCommerce management platform.

Yes, the connector supports real-time synchronization of products, variants, inventory, brands, and stock updates between Salla and Odoo ERP.

Yes, online sales orders from Salla can be imported directly into Odoo for faster order processing, fulfillment, invoicing, and delivery management.

Yes, scheduled synchronization jobs can automate updates for products, customers, orders, and inventory workflows between Salla and Odoo.

Yes, customer records, categories, brands, and related store data can be synchronized automatically between Salla and Odoo ERP.

Yes, the connector is scalable and suitable for online retailers, wholesalers, marketplace sellers, and growing eCommerce businesses looking to automate online store operations.