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Automated SMS Handling in Odoo using Twilio Connector

September 11, 2025 by
Automated SMS Handling in Odoo using Twilio Connector
Dhruv Parmar

Twilio SMS Integration with Odoo simplifies SMS communication by allowing users to send messages directly from Odoo. Configure your Twilio Account SID, Auth Token, and phone number to start sending SMS to individuals, groups, or multiple recipients using custom text or predefined templates. Key features include SMS scheduling, phone number validation, and message history tracking with automatic status updates. This integration is ideal for marketing campaigns, alerts, and partner communication.


Features

1) Send Group SMS

Group SMS feature in Twilio for Odoo enables sending bulk SMS for promotions, updates, and reminders.

2) Schedule SMS

Users can schedule SMS messages for automation, making the process easier.

3) SMS Templates

Create and use predefined SMS templates for quick messaging.

4) SMS Log History

Users can view their SMS log history in the SMS history.

Twilio Module in Odoo


Twilio Configuration

Under Settings, Twilio Configuration tab user need to add Twilio Account SID, Twilio Auth Token and Your Twilio Phone Number. User can also add To Phone Number and Message and click on Test Connection.


Connection Successful Message

After clicking on "Test Connection" button a Connection Successful message will appear if test is successful.


Create Twilio SMS

Under Twilio > Twilio SMS menu user can create Twilio SMS by clicking on New button. Here user need to enter Subject and select Recipient Type "Individual" or "Multiple" or "Group" to send Twilio SMS.


Individual Recipient Type Twilio SMS Send

After selecting recipient type user need to select the partner to send message and also need to select the Message Type "Custom Message" or "Template". Select "Custom Message".


After Selecting Custom Message type user need to write the custom message that you want and click on "Send SMS" button.


Twilio SMS Sent to Selected Partner

User can see the Twilio SMS is sent and stage is changed to Sent.


Create SMS Template

Under Twilio > Configuration > SMS Templates menu user can create new SMS template by clicking on New button. Here User need to enter Template Name and Template Message.


Send Twilio SMS to Multiple Partners

Create Twilio SMS and select Recipient Type as "Multiple" and select multiple partners. Select Message Type as Template to send predefined message to partners and select Scheduled Date & Time and click on "Schedule SMS" button send Twilio SMS on scheduled time.


User can see, after clicking on "Schedule SMS" button the stage is changed to "Scheduled".


Scheduled SMS Sent

When scheduled SMS is sent to partners the stage is automatically changed to "Sent".


Twilio Send Scheduled SMS Cron


Create SMS Groups

Under Twilio > Configuration > SMS Groups menu, User can create the SMS Group by clicking on New button.Here User need to enter Group Name and Select Group Members to send bulk SMS to Groups.


Send Twilio SMS to Groups

Create Twilio SMS and select Recipient Type as Group. Select Groups and click on "Send SMS" button.Here user can select multiple groups.


User can see the Twilio SMS is sent and stage is changed to "Sent" stage.


Send SMS to Partner

Under Contacts form view user see the "Send SMS" button click on that button to send SMS to partner.


Send SMS Wizard

After clicking on the "Send SMS" button, Wizard will open where the user can view the Partner name, Phone Number, and select the Message Type.


After selecting the message type, The user needs to enter a custom message if "Custom Message" is selected and then click the "Send" button to send the SMS to the partner.


Send SMS In CRM Pipeline/Lead

In CRM Pipeline/lead action window user need to click on "Send SMS" button.


Send SMS Wizard

After Clicking on "Send SMS" button a wizard will open where user need to enter Message content and click on "Send SMS" button.


Twilio SMS Log History

Under Twilio > Twilio SMS > SMS History tab user can see the Twilio SMS history.


Warning/Validation

If partner does not have a phone no. and user try send SMS to that partner validation error occurs.


If partner mobile no. is invalid than validation error occurs.


If user try to send SMS without message body than validation error occurs.