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Simplify Your eCommerce Management with the Salla Odoo Integration App

Salla API Integration 9 min read
September 12, 2025
Odoo Apps

Managing an online business often requires handling products, customers, orders, inventory, and accounting across multiple platforms. Manual data entry between your eCommerce store and ERP system can lead to errors, delays, and operational inefficiencies.

The Salla Odoo Connector is a powerful integration solution that connects your Salla online store with Odoo ERP, enabling automated synchronization of critical business data. With secure API-based communication, businesses can import and export products, customers, orders, categories, brands, customer groups, and order statuses directly between Salla and Odoo.

The connector eliminates repetitive manual work, improves data accuracy, and provides complete visibility of your eCommerce operations from a single platform.

Why Integrate Salla with Odoo?

Businesses using Salla for online sales and Odoo for ERP management often face challenges such as:

  • Manual product synchronization
  • Duplicate customer records
  • Delayed order processing
  • Inventory mismatches
  • Inaccurate sales reporting
  • Time-consuming data management

The Salla Odoo Integration solves these problems by automating data exchange and ensuring both platforms remain synchronized.

Salla Connector Model

Salla Connector Model

Salla Partner App

After creating the new application, make sure to copy the generated Client ID, Client Secret, and the Redirect URL.

Salla Partner App

Salla Instance Configuration

Salla Instance Configuration

Click On Connect to Salla

This will redirects you to the Salla login page to connect your account.

Click On Connect to Salla

Salla Account Authentication

User Enters the credentials to log in to the Salla account and authorize the store integration.

Salla Account Authentication

Grant Access to Salla App

After logging in, review the requested permissions and click “Granting the permit” to authorize the Salla Odoo integration.

Grant Access to Salla App

After granting access, you are redirected back to the Salla instance in Odoo. The system now displays your generated Access Token, Refresh Token, and Token Expiry Date.

Grant Access to Salla App

Refresh Salla Token After Expiry

Click the "Refresh Token" button to regenerate your access token and maintain the Salla store connection.

Refresh Salla Token After Expiry

Enable the "Active" toggle before performing import/export actions to avoid validation errors.

Refresh Salla Token After Expiry

Import Records Page

Import Records Page

Import Products from Salla

Click to fetch and sync all products from your Salla store into Odoo.

Import Products from Salla

Imported Products Log History

Displays a success message with timestamp and product count after successful product import with variant.

Imported Products Log History

Detailed log view showing each imported product with Salla Product ID and verification status.

Imported Products Log History

Users can see created product with their variant in product.

Imported Products Log History

Users can see created variant product with their Salla variant id and Salla template id in product.

Imported Products Log History

Import Customers from Salla

Click to fetch and sync all customers from your Salla store into Odoo.

Import Customers from Salla

Imported Customers Log History

Displays a success message with timestamp and customer count after successful customer import.

Imported Customers Log History

Detailed log view showing each imported customer with Salla Customer ID and verification status.

Imported Customers Log History

Import Orders from Salla

Click to fetch and sync all orders from your Salla store into Odoo.

Import Orders from Salla

Imported Orders Log History

Displays a success message with timestamp and order count after successful order import.

Imported Orders Log History

Detailed log view showing each imported order with Salla order ID and verification status.

Imported Orders Log History

Import Order Status from Salla

Click to fetch and sync all orders status from your Salla store into Odoo.

Import Order Status from Salla

Imported Order Status Log History

Displays a success message with timestamp and order status count after successful order status import.

Imported Order Status Log History

Detailed log view showing each imported order status with order status ID.

Imported Order Status Log History

Import Product Categories from Salla

Click to fetch and sync all product categories from your Salla store into Odoo.

Import Product Categories from Salla

Imported Product Categories Log History

Displays a success message with timestamp and product categories count after successful categories import.

Imported Product Categories Log History

Detailed log view showing each imported categories with Salla category ID and verification status.

Imported Product Categories Log History

Import Brands from Salla

Click to fetch and sync all brands from your Salla store into Odoo.

Import Brands from Salla

Imported Brand Log History

Displays a success message with timestamp and brand count after successful brands import.

Imported Brand Log History

Detailed log view showing each imported brands with Salla brand ID and verification status.

Imported Brand Log History

Import Customer Groups from Salla

Click to fetch and sync all customer groups from your Salla store into Odoo.

Import Customer Groups from Salla

Imported Customer Groups Log History

Displays a success message with timestamp and customer group count after successful customer group import.

Imported Customer Groups Log History

Detailed log view showing each imported customer group with Salla group ID and verification status.

Export Records Page

Export Records Page

Export Products to Salla

Click to export and exports all Products from Odoo to Salla Store.

Export Products to Salla

Exported Products Log History

Displays a success message with timestamp and product count after successful products export.

Exported Products Log History

Detailed log view showing each exported product with Salla product ID and verification status.

Exported Products Log History

Exported Product See In Salla Store.

Exported Products Log History

Export Customers to Salla

Click to export and exports all customers from Odoo to Salla Store.

Export Customers to Salla

Required Countries For Export Customers

Displays a fail message with timestamp and reason for not customer exporting.

Required Countries For Export Customers

Detailed log view showing each customers for not exporting Reasons shows.

Required Countries For Export Customers

When export customers country proper but if mobile number not proper then show log history fail message.

Required Countries For Export Customers

Detailed log view showing each customers for not exporting Reasons shows.

Required Countries For Export Customers

Exported Customers Log History

Displays a success message with timestamp and customer count after successful customer export.

Exported Customers Log History

Detailed log view showing each exported customer with Salla customer ID and verification status.

Exported Customers Log History

Exported customers see in Salla store.

Exported Customers Log History

Export Orders to Salla

Click to export and exports all orders from Odoo to Salla Store.

Export Orders to Salla

When export orders not proper data then in log history shows fail message.

Export Orders to Salla

Exported Orders Log History

Displays a success message with timestamp and order count after successful order export.

Exported Orders Log History

Detailed log view showing each exported order with Salla order ID and verification status.

Exported Orders Log History

Exported orders see in Salla store.

Exported Orders Log History

Export Order Status to Salla

Click to export and exports all order status from Odoo to Salla Store.

Export Order Status to Salla

Exported Order Status Log History

Displays a success message with timestamp and order status count after successful order status export.

Exported Order Status Log History

Detailed log view showing each exported order status with Salla status ID.

Exported Order Status Log History

Exported orders status see In Salla store.

Exported Order Status Log History

Export Brands to Salla

Click to export and exports all brands from Odoo to Salla Store.

Export Brands to Salla

Exported Brands Log History

Displays a success message with timestamp and brand count after successful brand export.

Exported Brands Log History

Detailed log view showing each exported brands with Salla brand ID and verification status.

Exported Brands Log History

Exported brands see in Salla store.

Exported Brands Log History

Export Customer Groups to Salla

Click to export and exports all customer groups from Odoo to Salla Store.

Export Customer Groups to Salla

Exported Customer Groups Log History

Displays a success message with timestamp and customer group count after successful group export.

Exported Customer Groups Log History

Detailed log view showing each exported customer group with Salla group ID and verification status.

Exported Customer Groups Log History

Exported customer groups see in Salla store.

Exported Customer Groups Log History

Salla instance kanban view.

Exported Customer Groups Log History

When we try to activate instance if access token and refresh token not available then shows validations error.

Exported Customer Groups Log History


Exported Customer Groups Log History

Salla Dashboard View

Salla dashboard shows the imported or exported records with log history.

Salla Dashboard View

Salla dashboard shows the imported records with log history.

Salla Dashboard View

Salla dashboard shows the exported records with log history.

Salla Dashboard View

In log history particular click on view button to show that history.

Salla Dashboard View

Detailed view of log history in wizard.

Salla Dashboard View

Click on product card then opens a wizard of imported or exported records.

Salla Dashboard View

Click on customer card then opens a wizard of imported or exported records.

Salla Dashboard View

click on orders card then opens a wizard of imported or exported records.

Salla Dashboard View

click on product categories card then opens a wizard of imported or exported records.

Salla Dashboard View

Click on brands card then opens a wizard of imported or exported records.

Salla Dashboard View

Click on customer group card then opens a wizard of imported or exported records.

Salla Dashboard View

Click on order status card then opens a wizard of imported or exported records.

Salla Dashboard View

Read More: Maximizing Efficiency: Odoo Integration with HR Software for Small Businesses

Key Benefits of Salla Odoo Integration

Centralized Business Management

Manage your online store operations directly from Odoo while keeping Salla updated automatically. Products, customers, and orders remain synchronized between both systems.

Reduce Manual Data Entry

Automate repetitive tasks such as importing products, customers, categories, and orders. This significantly reduces human errors and saves valuable business time.

Real-Time Data Synchronization

Keep information updated across both platforms. Changes made in Odoo can be exported to Salla, while new records created in Salla can be imported into Odoo instantly.

Better Inventory Control

Maintain accurate inventory levels and product information across your eCommerce store and ERP system.

Enhanced Reporting

Generate reports using synchronized sales and customer data inside Odoo to gain valuable business insights.

Main Features of the Salla Odoo Connector

Secure OAuth Authentication

The integration uses Salla's secure OAuth authentication process. Users simply configure:

  • Client ID
  • Client Secret
  • Redirect URL

Once authorized, Odoo securely stores access tokens and refresh tokens for future communication.

Product Synchronization

The connector supports complete product synchronization including:

  • Product templates
  • Product variants
  • Product categories
  • Product brands
  • Product attributes
  • Product identifiers

Businesses can easily import products from Salla into Odoo or export Odoo products directly to Salla.

Customer Synchronization

Customer records can be synchronized between both platforms including:

  • Customer names
  • Contact information
  • Mobile numbers
  • Email addresses
  • Country information
  • Customer groups

This ensures customer data remains consistent throughout your sales process.

Order Management

Import customer orders from Salla into Odoo for further processing, invoicing, delivery, and accounting.

Order synchronization includes:

  • Order details
  • Customer information
  • Products
  • Quantities
  • Pricing
  • Order statuses

Category and Brand Synchronization

Maintain consistent product categorization by importing and exporting:

  • Product categories
  • Product brands
  • Product collections

This helps organize product catalogs efficiently across both systems.

Customer Group Management

Customer groups created in either platform can be synchronized, making it easier to manage pricing strategies and customer segmentation.

Order Status Synchronization

Keep customers informed by synchronizing order statuses between Salla and Odoo. Status updates can be managed from either system.

Detailed Log History

Every import and export operation generates detailed logs including:

  • Success records
  • Failed records
  • Synchronization timestamps
  • Validation messages
  • Error details

This makes troubleshooting and monitoring significantly easier.

Interactive Dashboard

The advanced dashboard provides real-time visibility into:

  • Imported products
  • Exported products
  • Customer synchronization
  • Order synchronization
  • Categories
  • Brands
  • Customer groups
  • Order statuses

Users can quickly access synchronization history and monitor integration performance.

Import Operations Supported

The connector allows importing:

  • Products
  • Product Variants
  • Customers
  • Orders
  • Order Statuses
  • Product Categories
  • Brands
  • Customer Groups

Each imported record receives a corresponding Salla reference ID for future synchronization.

Export Operations Supported

The connector supports exporting:

  • Products
  • Customers
  • Orders
  • Order Statuses
  • Brands
  • Customer Groups

Validation checks ensure data quality before records are sent to Salla.

Automatic Token Management

The integration includes access token and refresh token management. Users can regenerate tokens whenever necessary without recreating the connection.

This ensures uninterrupted communication between Odoo and Salla.

Business Use Cases

Online Retail Stores

Synchronize products and orders automatically while managing inventory in Odoo.

Fashion and Apparel Businesses

Handle large product catalogs with variants, brands, and categories efficiently.

Electronics Stores

Maintain accurate inventory levels and customer records across multiple sales channels.

Wholesale Businesses

Manage customers, pricing groups, and order processing using a centralized ERP system.

Error Handling and Validation

The connector includes intelligent validation checks before exporting records. Common validations include:

  • Missing customer country
  • Invalid mobile numbers
  • Missing required order information
  • Authentication issues
  • Expired access tokens

Detailed error logs help administrators quickly resolve synchronization issues.

Conclusion

The Salla Odoo Connector provides a reliable and scalable integration solution for businesses looking to streamline their eCommerce operations. By automating product, customer, order, category, brand, and customer group synchronization, businesses can reduce manual work, improve data accuracy, and enhance overall operational efficiency.

Whether you operate a small online store or a large-scale eCommerce business, the Salla Odoo Integration helps create a seamless connection between your storefront and ERP system, enabling better control, faster processing, and improved business growth.

Simplify Your eCommerce Management with the Salla Odoo Integration App
Khushi Gadani Odoo Developer

About the Author

I am an Odoo Developer with expertise in custom module development, ERP implementation, and workflow automation. My work focuses on delivering scalable and efficient solutions tailored to business needs.
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