Managing an online business often requires handling products, customers, orders, inventory, and accounting across multiple platforms. Manual data entry between your eCommerce store and ERP system can lead to errors, delays, and operational inefficiencies.
The Salla Odoo Connector is a powerful integration solution that connects your Salla online store with Odoo ERP, enabling automated synchronization of critical business data. With secure API-based communication, businesses can import and export products, customers, orders, categories, brands, customer groups, and order statuses directly between Salla and Odoo.
The connector eliminates repetitive manual work, improves data accuracy, and provides complete visibility of your eCommerce operations from a single platform.
Why Integrate Salla with Odoo?
Businesses using Salla for online sales and Odoo for ERP management often face challenges such as:
- Manual product synchronization
- Duplicate customer records
- Delayed order processing
- Inventory mismatches
- Inaccurate sales reporting
- Time-consuming data management
The Salla Odoo Integration solves these problems by automating data exchange and ensuring both platforms remain synchronized.
Salla Connector Model

Salla Partner App
After creating the new application, make sure to copy the generated Client ID, Client Secret, and the Redirect URL.

Salla Instance Configuration

Click On Connect to Salla
This will redirects you to the Salla login page to connect your account.

Salla Account Authentication
User Enters the credentials to log in to the Salla account and authorize the store integration.

Grant Access to Salla App
After logging in, review the requested permissions and click “Granting the permit” to authorize the Salla Odoo integration.

After granting access, you are redirected back to the Salla instance in Odoo. The system now displays your generated Access Token, Refresh Token, and Token Expiry Date.

Refresh Salla Token After Expiry
Click the "Refresh Token" button to regenerate your access token and maintain the Salla store connection.

Enable the "Active" toggle before performing import/export actions to avoid validation errors.

Import Records Page

Import Products from Salla
Click to fetch and sync all products from your Salla store into Odoo.

Imported Products Log History
Displays a success message with timestamp and product count after successful product import with variant.

Detailed log view showing each imported product with Salla Product ID and verification status.

Users can see created product with their variant in product.

Users can see created variant product with their Salla variant id and Salla template id in product.

Import Customers from Salla
Click to fetch and sync all customers from your Salla store into Odoo.

Imported Customers Log History
Displays a success message with timestamp and customer count after successful customer import.

Detailed log view showing each imported customer with Salla Customer ID and verification status.

Import Orders from Salla
Click to fetch and sync all orders from your Salla store into Odoo.

Imported Orders Log History
Displays a success message with timestamp and order count after successful order import.

Detailed log view showing each imported order with Salla order ID and verification status.

Import Order Status from Salla
Click to fetch and sync all orders status from your Salla store into Odoo.

Imported Order Status Log History
Displays a success message with timestamp and order status count after successful order status import.

Detailed log view showing each imported order status with order status ID.

Import Product Categories from Salla
Click to fetch and sync all product categories from your Salla store into Odoo.

Imported Product Categories Log History
Displays a success message with timestamp and product categories count after successful categories import.

Detailed log view showing each imported categories with Salla category ID and verification status.

Import Brands from Salla
Click to fetch and sync all brands from your Salla store into Odoo.

Imported Brand Log History
Displays a success message with timestamp and brand count after successful brands import.

Detailed log view showing each imported brands with Salla brand ID and verification status.

Import Customer Groups from Salla
Click to fetch and sync all customer groups from your Salla store into Odoo.

Imported Customer Groups Log History
Displays a success message with timestamp and customer group count after successful customer group import.

Detailed log view showing each imported customer group with Salla group ID and verification status.

Export Records Page

Export Products to Salla
Click to export and exports all Products from Odoo to Salla Store.

Exported Products Log History
Displays a success message with timestamp and product count after successful products export.

Detailed log view showing each exported product with Salla product ID and verification status.

Exported Product See In Salla Store.

Export Customers to Salla
Click to export and exports all customers from Odoo to Salla Store.

Required Countries For Export Customers
Displays a fail message with timestamp and reason for not customer exporting.

Detailed log view showing each customers for not exporting Reasons shows.

When export customers country proper but if mobile number not proper then show log history fail message.

Detailed log view showing each customers for not exporting Reasons shows.

Exported Customers Log History
Displays a success message with timestamp and customer count after successful customer export.

Detailed log view showing each exported customer with Salla customer ID and verification status.

Exported customers see in Salla store.

Export Orders to Salla
Click to export and exports all orders from Odoo to Salla Store.

When export orders not proper data then in log history shows fail message.

Exported Orders Log History
Displays a success message with timestamp and order count after successful order export.

Detailed log view showing each exported order with Salla order ID and verification status.

Exported orders see in Salla store.

Export Order Status to Salla
Click to export and exports all order status from Odoo to Salla Store.

Exported Order Status Log History
Displays a success message with timestamp and order status count after successful order status export.

Detailed log view showing each exported order status with Salla status ID.

Exported orders status see In Salla store.

Export Brands to Salla
Click to export and exports all brands from Odoo to Salla Store.

Exported Brands Log History
Displays a success message with timestamp and brand count after successful brand export.

Detailed log view showing each exported brands with Salla brand ID and verification status.

Exported brands see in Salla store.

Export Customer Groups to Salla
Click to export and exports all customer groups from Odoo to Salla Store.

Exported Customer Groups Log History
Displays a success message with timestamp and customer group count after successful group export.

Detailed log view showing each exported customer group with Salla group ID and verification status.

Exported customer groups see in Salla store.

Salla instance kanban view.

When we try to activate instance if access token and refresh token not available then shows validations error.


Salla Dashboard View
Salla dashboard shows the imported or exported records with log history.

Salla dashboard shows the imported records with log history.

Salla dashboard shows the exported records with log history.

In log history particular click on view button to show that history.

Detailed view of log history in wizard.

Click on product card then opens a wizard of imported or exported records.

Click on customer card then opens a wizard of imported or exported records.

click on orders card then opens a wizard of imported or exported records.

click on product categories card then opens a wizard of imported or exported records.

Click on brands card then opens a wizard of imported or exported records.

Click on customer group card then opens a wizard of imported or exported records.

Click on order status card then opens a wizard of imported or exported records.

Read More: Maximizing Efficiency: Odoo Integration with HR Software for Small Businesses
Key Benefits of Salla Odoo Integration
Centralized Business Management
Manage your online store operations directly from Odoo while keeping Salla updated automatically. Products, customers, and orders remain synchronized between both systems.
Reduce Manual Data Entry
Automate repetitive tasks such as importing products, customers, categories, and orders. This significantly reduces human errors and saves valuable business time.
Real-Time Data Synchronization
Keep information updated across both platforms. Changes made in Odoo can be exported to Salla, while new records created in Salla can be imported into Odoo instantly.
Better Inventory Control
Maintain accurate inventory levels and product information across your eCommerce store and ERP system.
Enhanced Reporting
Generate reports using synchronized sales and customer data inside Odoo to gain valuable business insights.
Main Features of the Salla Odoo Connector
Secure OAuth Authentication
The integration uses Salla's secure OAuth authentication process. Users simply configure:
- Client ID
- Client Secret
- Redirect URL
Once authorized, Odoo securely stores access tokens and refresh tokens for future communication.
Product Synchronization
The connector supports complete product synchronization including:
- Product templates
- Product variants
- Product categories
- Product brands
- Product attributes
- Product identifiers
Businesses can easily import products from Salla into Odoo or export Odoo products directly to Salla.
Customer Synchronization
Customer records can be synchronized between both platforms including:
- Customer names
- Contact information
- Mobile numbers
- Email addresses
- Country information
- Customer groups
This ensures customer data remains consistent throughout your sales process.
Order Management
Import customer orders from Salla into Odoo for further processing, invoicing, delivery, and accounting.
Order synchronization includes:
- Order details
- Customer information
- Products
- Quantities
- Pricing
- Order statuses
Category and Brand Synchronization
Maintain consistent product categorization by importing and exporting:
- Product categories
- Product brands
- Product collections
This helps organize product catalogs efficiently across both systems.
Customer Group Management
Customer groups created in either platform can be synchronized, making it easier to manage pricing strategies and customer segmentation.
Order Status Synchronization
Keep customers informed by synchronizing order statuses between Salla and Odoo. Status updates can be managed from either system.
Detailed Log History
Every import and export operation generates detailed logs including:
- Success records
- Failed records
- Synchronization timestamps
- Validation messages
- Error details
This makes troubleshooting and monitoring significantly easier.
Interactive Dashboard
The advanced dashboard provides real-time visibility into:
- Imported products
- Exported products
- Customer synchronization
- Order synchronization
- Categories
- Brands
- Customer groups
- Order statuses
Users can quickly access synchronization history and monitor integration performance.
Import Operations Supported
The connector allows importing:
- Products
- Product Variants
- Customers
- Orders
- Order Statuses
- Product Categories
- Brands
- Customer Groups
Each imported record receives a corresponding Salla reference ID for future synchronization.
Export Operations Supported
The connector supports exporting:
- Products
- Customers
- Orders
- Order Statuses
- Brands
- Customer Groups
Validation checks ensure data quality before records are sent to Salla.
Automatic Token Management
The integration includes access token and refresh token management. Users can regenerate tokens whenever necessary without recreating the connection.
This ensures uninterrupted communication between Odoo and Salla.
Business Use Cases
Online Retail Stores
Synchronize products and orders automatically while managing inventory in Odoo.
Fashion and Apparel Businesses
Handle large product catalogs with variants, brands, and categories efficiently.
Electronics Stores
Maintain accurate inventory levels and customer records across multiple sales channels.
Wholesale Businesses
Manage customers, pricing groups, and order processing using a centralized ERP system.
Error Handling and Validation
The connector includes intelligent validation checks before exporting records. Common validations include:
- Missing customer country
- Invalid mobile numbers
- Missing required order information
- Authentication issues
- Expired access tokens
Detailed error logs help administrators quickly resolve synchronization issues.
Conclusion
The Salla Odoo Connector provides a reliable and scalable integration solution for businesses looking to streamline their eCommerce operations. By automating product, customer, order, category, brand, and customer group synchronization, businesses can reduce manual work, improve data accuracy, and enhance overall operational efficiency.
Whether you operate a small online store or a large-scale eCommerce business, the Salla Odoo Integration helps create a seamless connection between your storefront and ERP system, enabling better control, faster processing, and improved business growth.